Relevant, Helpful, and Optimized
Customers expect businesses to provide them with helpful, high-quality, and consistent information. Therefore, Content Marketing is an essential tool for all businesses to answer audiences’ questions, build trust and connect with them, improve conversion rates, and generate qualified leads.
Moreover, the advantage of a well-thought Content Marketing Strategy is that it doesn’t interrupt audiences’ day-to-day with unwanted or irrelevant promotional material.
Instead, it provides them with valuable and relevant content that educates and informs them, according to their buyer personas and where they stand in their buyer’s journey.
Key Benefits of Content Marketing
Growing Audience Retention.
Content Marketing helps in capturing the audience’s attention, providing them with a positive experience, encouraging them to come back for more, and reinforcing a positive brand impression.
Indeed, your content plays a significant role when it comes to improving your brand reputation and brand awareness.
Building Trust and Authority.
Creating a valuable and helpful content that answers the audience’s questions, and shows up at the right place and time, can help you gain the trust of your audience, and they will start to value your advices and recommendations more.
Furthermore, the quality of your content can establish your business as a credible and trustworthy source of information, and help you build your authority online.
Supporting SEO Efforts.
If people found your content useful, they will share it on social media or other websites, citing you as sources for various things in your niche. This will help you generate more organic search traffic and rank higher in search engines.
Also, other websites linking to your site (creating a backlink) is one of the main ranking criteria used by search engines to figure out the relevancy of your content.
Assisting through All Stages of the Buyer’s Journey.
Some of your leads might be ready to convert or buy, and some are not. They will have different questions according to where they stand in their buyer’s journey.
Hence, your job is to provide relevant and valuable content to help guide and nurture them through these different stages of the buyer’s journey (Awareness Stage, Consideration Stage, and Decision Stage).
Simply: Different stages, different sets of questions, with different matching content.
Content marketing can help you generate leads by guiding audiences who view your content to a landing page through calls-to-action (CTAs) that are placed logically and smartly in your content.
After all, audiences who choose to view your content are more likely to be interested in your products or services and to buy from you in the future.
Helpful and relevant content can give your audience the information they need to make an educated purchasing decision, and even influence their decision-making.
In fact, 80% of business decision-makers prefer to get information from an article than an ad. (Source: HubSpot)
Consequently, by including calls-to-action (CTAs) in your content, you are helping your leads to follow the conversion path you’ve created for them, and eventually convert into customers.
Contributing to All Digital Marketing Efforts.
Whether you are planning to target your audience with email marketing, social media marketing, PPC ads, or SEM, you need to create high-quality and engaging content as part of all of these digital marketing efforts.
Besides, you can re-use content you’ve already created for different purposes, such as an email marketing campaign, blog post, white paper, or even take certain pieces and turn them into social media posts and ads.
How Can I Help?
With my strong experience in managing content marketing for a wide range of B2B and B2C businesses, as well as my solid background in media and communications; I will help you create engaging, relevant, and optimized content.
The content will be targeted to both your audience’s needs and your business objectives. In addition to my capabilities and experience in creating excellent content in both English and Arabic.
The Content Marketing Service Includes:
Integrated Digital Marketing Solutions for Ultimate Efficiency
While I offer Content Marketing as a stand-alone service, I also provide it as a component of Integrated Digital Marketing Solutions, to ensure that your business is covering all the digital marketing basis, seizing all growth opportunities, and getting the best results.
The Integrated Digital Marketing Solutions Incorporate:
Extra Convenience with Online and Remotely Managed Services
Since we are living in a dynamic and digital world, and taking into consideration the current health and safety concerns; all of my services can be provided and fully managed online and remotely, with the ability to work alongside your in-house team as a partner or individually, in order to achieve your business goals, whatever the finish line looks like for you.
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