Digital Marketing Research
Enlightening Your Marketing Decisions
Marketing Research is the actions and techniques of gathering, analyzing, and interpreting information to better understand a company’s target market and customers, as well as to help solve marketing challenges.
It is a vital component when developing a marketing strategy and a major factor in maintaining competitiveness.
Why is Marketing Research Important to Your Business?
Enlightening Your Marketing Activities
Marketing Research helps in understanding the requirements of your target audience, crafting key marketing messages that attract quality leads and improve conversion rates, and understanding how to convey these messages.
Analytics Give You the ’What?’, But Research Gives the ‘Why?’
Big data, user analytics, and dashboards can tell you what people do at scale, but marketing research can tell you why they do what they do.
Improving User Experience
The business environment is constantly changing, and it is important to understand what factors are changing that could impact on your marketing plans, and to learn about your customers and their needs and preferences.
Providing Key Insights and Information to the Business
Marketing Research can significantly help your marketing strategy by providing a deeper understanding of your customers, products or services, competitors, and market trends.
Identifying New Opportunities for Your Business
You should treat Marketing Research as an ongoing activity and continue to research ways you can improve your offering based on the changing consumer preferences, market dynamics, and business environment.
Spotting Emerging Trends
Being the best demands curiosity and willingness to innovate. Regularly taking the ‘pulse’ of what’s hot and what’s not in your industry is a key discipline, and Marketing Research can help you spot and exploit these trends.
Designing Better Products
Marketing Research enables educated decisions for determining the feasibility of launching a new product before dedicating time and budget into the new venture.
Ultimately Leading to Increased Sales over Time
You can learn who is buying your product or service and who is not, what motivates them, and whether they are loyal to your brand, and then use the research findings in the sales enablement process.
What Does the Digital Marketing Research Include?
Immersion Research for Audiences
Products Insights
Competitors Analysis
Market and Search Trends
Relevant Keywords Search Traffic and Ideas
Social Media Channels Research
Identifying Opportunities and Painpoints
Placement on Demand Matrix
Integrated Digital Marketing Solutions for Ultimate Efficiency
While I offer Content Marketing as a stand-alone service, I also provide it as a component of Integrated Digital Marketing Solutions, to ensure that your business is covering all the digital marketing basis, seizing all growth opportunities, and getting the best results.
The Integrated Digital Marketing Solutions Incorporate:
Digital Marketing Research
Digital Marketing Strategy
Search Engine Marketing (SEM)
Social Media Marketing
Inbound Marketing
Content Marketing
Extra Convenience with Online and Remotely Managed Services
Since we are living in a dynamic and digital world, and taking into consideration the current health and safety concerns; all of my services can be provided and fully managed online and remotely, with the ability to work alongside your in-house team as a partner or individually, in order to achieve your business goals, whatever the finish line looks like for you.
HubSpot Inbound Marketing Certified
I'm Inbound Marketing certified by HubSpot. This means that I'm fully capable and proficient at helping businesses apply the fundamentals of the inbound methodology, build an efficient inbound marketing strategy, and implement inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.
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