Tag: Marketing Strategy

Unlock Your Business Growth with Freelance Marketing

Post author By Mohammad Abu Ramadan
Post date November 15, 2022

Unlock Your Business Growth with Freelance Marketing

It is no secret that businesses are always looking for ways to increase their revenue and expand their reach. One of the best ways to do this is through effective marketing. However, with the rise of digital marketing, it can be hard to keep up with the latest trends and strategies. This is where hiring freelance marketers can be a great way to unlock your business growth.

Introduction to Freelance Marketing

Freelance marketing is hiring an individual or agency specializing in marketing services on a contract basis. The services offered by these freelancers usually include digital marketing, content creation, copywriting, and more. The main advantage of this approach is that it allows businesses to access a wide range of marketing services without having to hire a full-time team.

The rise of the gig economy has opened up a wide range of opportunities for businesses to hire freelance marketers. By working with a freelancer, businesses can access the skills and expertise of a professional without having to commit to a long-term contract. This makes it a cost-effective way to access marketing services that can help to unlock business growth.

business-growth-introduction-to-freelance-marketing

Benefits of Hiring Freelance Marketers

Hiring freelance marketers can be a great way to access the skills and expertise of a professional without the commitment of a full-time hire. This approach allows businesses to scale up and down depending on their needs, making it a cost-effective way to access the services of a professional.

Freelance marketers are also able to bring a fresh perspective to your business. By working with an experienced freelancer, you can access their expertise and insights into the latest marketing trends and strategies. This can help to keep your business up-to-date with the latest strategies and help to unlock growth for your business.

Another benefit of working with a freelancer is the flexibility that comes with it. With a freelancer, you can access their services on an as-needed basis, meaning that you can scale up or down depending on your needs. This can be a great way to access the services of a professional without having to commit to a large contract or hire a full-time team.

business-growth-benefits-of-freelance-marketing

Cost-effective Way to Unlock Business Growth

One of the main advantages of working with a freelancer is that it is a cost-effective way to access the services of a professional. Freelance marketers are usually willing to work on a project-by-project basis, meaning that you can access their services without having to commit to a long-term contract. This makes it a great way to access the skills and expertise of a professional without having to invest in a full-time hire.

In addition to this, working with a freelancer can also be a great way to access specialized skills and expertise. By working with a professional, you can access their expertise and insights into the latest trends and strategies. This can be a great way to unlock business growth and ensure that you are up-to-date with the latest trends and strategies.

MAR Digital Marketing provides a wide range of Freelance Integrated Digital Marketing Solutions.

Identifying the Right Freelance Marketer

When it comes to hiring a freelance marketer, it is important to make sure that you are working with the right person or agency. The best way to do this is to do your research and make sure that you are working with a professional who has experience and expertise in the areas that you need.

When looking for the right freelancer, it is important to look at their portfolio and reviews from past clients. This can give you an idea of their skills and expertise, as well as their experience in the field. It is also important to make sure that the freelancer is up-to-date with the latest trends and strategies, as this can help to ensure that your business is kept up-to-date with the latest digital marketing trends.

Learn more about MAR Digital Marketing.

business-growth-identify-the-right-freelancer

Different Types of Freelance Marketing Services

When it comes to freelance marketing, there is a wide range of services that can be provided. This includes digital marketing, content creation, copywriting, and social media management. By working with a freelancer, you can access a range of services that can help to unlock business growth and ensure that your business is kept up-to-date with the latest trends and strategies.

Digital marketing is one of the most popular types of freelance marketing services. This includes services such as search engine marketing (SEM), pay-per-click (PPC) advertising, website design, and social media marketing. By working with a freelancer, you can access the skills and expertise of a professional without having to commit to a long-term contract.

Content creation is another popular type of freelance marketing service. This includes services such as blog writing, article writing, and video production. This can be a great way to create engaging content that can help to engage your audience and drive traffic to your website.

business-growth-different-freelance-marketing-services

Setting Up Your Freelance Marketing Plan

Once you have identified the right freelancer for your needs, it is important to set up a plan for how you will work together. This should include a timeline for when tasks will be completed, as well as a list of deliverables that the freelancer will be responsible for. It is also important to ensure that there is clear communication between you and the freelancer, as this will help to ensure that the project runs smoothly.

It is also important to set up a budget for the project. This will help to ensure that there are no unexpected costs and that you are able to access the services of a professional without breaking the bank.

business-growth-freelance-marketing-plan

Benefits of Effective Digital Marketing for Your Business

Digital marketing is a powerful tool that can be used to unlock business growth. By working with a freelancer, you can access the skills and expertise of a professional without having to commit to a long-term contract. This makes it a great way to access the services of a professional without breaking the bank.

Digital marketing can also help to increase brand awareness and drive traffic to your website. This can be a great way to engage with your audience and build relationships with potential customers. It can also help to improve your ranking in search engine results, meaning that more people will be able to find your business.

Finally, digital marketing can also be used to increase sales. By using effective strategies such as PPC advertising and content marketing, you can increase your visibility and drive more conversions.

business-growth-benefits-of-marketing-for-business

Understanding the Power of Freelance Marketing

Freelance marketing is a powerful tool that can be used to unlock business growth. By working with a freelancer, you can access the skills and expertise of a professional without having to commit to a long-term contract. This makes it a great way to access the services of a professional without breaking the bank.

It is also important to understand the power of digital marketing. By using effective strategies such as SEO, PPC, and content marketing, you can increase your visibility and drive more traffic to your website. This can be a great way to engage with your audience and build relationships with potential customers.

business-growth-power-of-freelance-marketing

Conclusion

It is clear that freelance marketing is a powerful tool that can be used to unlock business growth. By working with a freelancer, you can access the skills and expertise of a professional without having to commit to a long-term contract. This makes it a cost-effective way to access the services of a professional without breaking the bank.

In addition to this, working with a freelancer can also help to keep your business up-to-date with the latest trends and strategies. This can be a great way to increase your visibility and drive more traffic to your website.

So, if you are looking for a cost-effective way to unlock business growth, then consider hiring a freelance marketer. By accessing the skills and expertise of a professional, you can ensure that your business is kept up-to-date with the latest trends and strategies and help to unlock business growth. Use Freelance Marketing for your business growth!

Check out the wide range of Freelance Integrated Digital Marketing Solutions I provide.

[email protected]

+962-79-582-3563

Get in Touch

About MAR

Solutions

Resources

Blog

Certificates

Privacy

Tags Benefits, Business Growth, Business Strategy, Cost-effective, Digital Marketing, Digital Marketing Expert, Digital Marketing Services, Digital Marketing Solutions, Freelance Digital Marketing Services, Freelance Marketing, Freelancers, Marketing Blog, Marketing Consultant, Marketing Expert, Marketing Services, Marketing Solutions, Marketing Strategy

Uncategorized

The Benefits of Freelance Digital Marketing for Your Business

Post author By Mohammad Abu Ramadan
Post date October 10, 2022

[email protected]

+962-79-582-3563

The Benefits of Freelance Digital Marketing for Your Business

Digital marketing is a powerful tool that businesses can use to drive awareness, visibility, and traffic to their websites. If you don’t have the time or resources to commit to an in-house digital marketing team, you might be considering hiring a freelancer instead. By working with freelance digital marketers, you could save money and get more targeted services than you would from an agency or firm.

Here are some of the benefits of hiring freelancers for your digital marketing needs:

You Can Hire Only the Services You Need

One of the most important benefits of freelance digital marketing services is that freelancers don’t commit to full-time positions, so they aren’t burdened with the overhead costs of hiring full-time employees.

This means you can hire only the services you need, and you won’t have to pay for any benefits or overhead costs if you don’t need them.

If you need more services in the future, you can hire them again on a job-by-job basis. This allows you to get exactly the services you need and nothing more.

You don’t have to commit to a contract to hire a freelancer, so you can try out different marketing strategies to see what works best for your business.

If you hire an in-house digital marketing team, you’ll be responsible for paying them even if their strategies don’t work out.

If you hire freelancers on a job-by-job basis, you can stop using their services if their strategies don’t work out.

benefits-of-freelance-digital-marketing-hiring-freelancers

Freelancers are Flexible

Next on our list of benefits of freelance digital marketing for your business is the flexibility of freelancers.

Some companies hire both in-house and freelance employees.

If you hire an in-house team, you’ll have to work with their schedules and adhere to their policies.

If you hire a freelancer, you don’t have to worry about any of that.

You can pick the days, hours, and times you work with the freelancer and work around your existing in-house team’s schedule.

This is a huge benefit of hiring freelancers, as you can get the services you need without having to alter your existing workflow.

benefits-of-freelance-digital-marketing-flexibility

A Freelancer Can Act as an Extension of Your In-house Team

Depending on the services you hire freelancers to perform, they could act as an extension of your in-house team and fit right in with your workflow.

If you hire a copywriter, for instance, they can work right alongside your in-house copywriter and use your style guide to produce high-quality content for your website.

Freelancers can also help you meet your deadlines. You can’t always depend on your in-house team to meet every deadline, as they have other responsibilities and priorities.

Even if you hire an in-house team that meets all of your deadlines, you won’t have them available 24/7.

Freelancers are available whenever you need them and can help you meet all of your deadlines.

benefits-of-freelance-digital-marketing-team-extension

It’s a Good Way to Test Out Different Marketing Strategies Before Hiring Full-time Staff

You can use freelancers to test new marketing strategies without committing to an in-house team.

For instance, if you want to try out retargeting ads, but don’t have the budget for a full-time team, you can hire a retargeting agency or freelancers to do the work for you.

Then, once you’ve seen how the campaigns work and you’ve got the data you need, you can cancel the contract and stop using the service.

Or, if you want to try out a new type of content or a new social platform, you can hire freelancers to do the work for you.

Once you’ve seen how the strategies work, you can decide whether or not to hire an in-house team to do the work moving forward.

benefits-of-freelance-digital-marketing-different-strategies

Negotiating Rates is Much Easier When You are Not Committed to a Contract

Another benefit of freelance digital marketing services is that freelancers aren’t necessarily trying to lock you into a long-term contract, so you can negotiate lower rates with them than you would with an in-house team.

If you’re hiring an in-house team, you’ll have to negotiate their rates before they start the job and commit to those rates for the duration of the contract.

Freelancers, on the other hand, can negotiate their rates with you depending on their experience and the current industry rates.

Once the project is over, you can walk away if they don’t meet your expectations and rates.

You don’t have to worry about ending a long-term contract or firing an in-house employee after they’ve already started working for your company.

benefits-of-freelance-digital-marketing-negotiating-rates

Conclusion

Freelance digital marketing is a great option for businesses that don’t have the budget or resources to hire an in-house team.

With freelance digital marketing, businesses can hire highly skilled marketers who are able to adapt to their needs on a job-by-job basis.

Freelancers are flexible and can act as extensions of your in-house team. They can also help you test out new marketing strategies before hiring full-time staff.

When hiring freelancers, you don’t have to commit to a contract and can easily negotiate lower rates.

Check out the wide range of Freelance Integrated Digital Marketing Solutions I provide.

[email protected]

+962-79-582-3563

Get in Touch

About MAR

Solutions

Resources

Blog

Certificates

Privacy

Tags Benefits, Business Strategy, Cost-effective, Digital Marketing, Digital Marketing Expert, Flexibility, Freelance Digital Marketing, Freelance Marketing, Marketing Blog, Marketing Consultant, Marketing Expert, Marketing Strategy, Marketing Tips

Uncategorized

5 Pro Tips to Boost Marketing Performance

Post author By Mohammad Abu Ramadan
Post date August 24, 2021

[email protected]

+962-79-582-3563

5 Pro Tips to Boost Marketing Performance

Do you feel that your marketing strategy is not giving you the results you want?! Are you constantly looking for ways to boost your marketing performance?!
Well, you are not alone. Many business owners and professionals find marketing to be one of the most challenging aspects of their businesses.

Typically, it is because they place some ads online, expecting them to work like magic, but it is just not working. Random marketing efforts won't bring you those leads, customers, or sales you desire.

Marketing is an ever-changing, constantly evolving field. What worked just a few years ago may be completely irrelevant today. You must be willing to adapt to change and new techniques as they occur.

Here, I will share with you 5 pro tips that will help you boost your marketing performance, strengthen your online presence, and evolve your digital footprint.

1- Create Cohesion in Your Content

First on our Pro Tips list to boost marketing performance is creating cohesion in your content.

Your content is the key marketing element to move your target audience forward in their buyer’s journey.

In order to do that, we use several marketing tools when creating conversion paths, including Landing Pages, Forms, and Calls-to-Action (CTAs).

Now, when creating a marketing campaign, you should pay close attention to creating a consistent experience between your landing pages, forms, and calls-to-action (CTAs).

You want to lead your customers to complete your desired goal. Creating a cohesive experience between these assets can help ensure they take that next step.

2- Set Reasonable and Accurate Goals

By now, we all know that setting up SMART (Specific, Measurable, Attainable, Realistic, and Timely) Marketing Goals is essential for the success of any marketing strategy.

But, how can you achieve these SMART goals?!

You have to ensure that your goals are reasonable and accurate in order for your marketing efforts to be successful.

Here you have 3 steps to follow when setting up your goals:

Identify current performance in your marketing efforts before setting new KPI targets.
Determine where you have gaps in your marketing process or content to identify areas of opportunity.
Create detailed marketing productivity plans to systematically address your marketing opportunities.

3- Match Your Content to Every Stage of a Buyer's Journey

Understanding where your target audience is in the buyer’s journey is the key to creating the perfect content that will help you attract them to become visitors, and then convert them into leads, and finally close them into customers.

Every interaction you have with your audiences should be tailored to where they stand in the Buyer’s Journey.

It doesn’t make sense to target an ad for a sales demo at someone in the awareness stage! Or, to target an awareness stage offer (like a recommended blog post) at someone who is ready to buy.

5-pro-tips-to-boost-marketing-buyers-journey

4- Use Conversion Rate Optimization (CRO) Strategies

This is actually one of the most powerful pro tips that will help you boost your marketing performance.

CRO is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.

There are several CRO strategies that you can implement:

Run A/B tests on your landing pages.
Create text-based Calls-to-Action (CTAs) within blog posts.
Include lead flows on your website page.
Add chat to high-converting web pages.
Leverage retargeting to re-engage website visitors.

5- Implement Inbound Strategies into Your Website

Inbound marketing has proven its worth and effectiveness as a dominant marketing methodology in the last decade, providing more interactive and optimized techniques and tools for businesses to benefit from.

It is more important now than ever for businesses to embrace inbound marketing in order to overcome the current marketing challenges and meet consumers’ expectations.

When it comes to your business website, it is important to realize that an effective inbound website will enable you to give a strong and memorable impression to your prospective customers.

It can help you nurture your leads, get more conversions, and provide a personalized and excellent user experience (UX) to website visitors.

Here are some Inbound Strategies that you should implement into your website:

Define the goal of each page on your website. You should aim to solve a single goal on each page (one Page, One Goal).
Blink Test:
Within ten seconds of arriving on your page, a user takes in your content and decides whether or not to keep reading. If you’ve defined the page goal well, a website user should be quickly enabled to understand what your business does, and what that page is really meant for.
Use images to help visitors understand your page right away.
Provide multiple ways to connect with your business. (A user shouldn’t work hard to connect with you).
Guide the user’s navigation around the website. (You need to have multiple next steps available on each page).
Place a call-to-action (CTA) towards the top of a page.
Include a chat function to encourage users to visit specific pages.
Use logical URLs and page titles.
Evaluate the mobile experience.
Use website heat map to optimize user experience (UX).

Learn how can Inbound Marketing help your business.

Download Service Guide

5-pro-tips-to-boost-marketing-inbound-website

[email protected]

+962-79-582-3563

Get in Touch

About MAR

Solutions

Resources

Blog

Certificates

Privacy

Uncategorized

All What You Need to Know About Omni-Channel Marketing

Post author By Mohammad Abu Ramadan
Post date February 24, 2021

[email protected]

+962-79-582-3563

All What You Need to Know About Omni-Channel Marketing

The buyer's journey is evolving and changing constantly, and the way in which customers reach out to your business is more complicated now than ever.

Customers nowadays tend to use several different channels and devices in a single purchase cycle. Not all of your customers are on just one channel. You must be everywhere your customers are.

I’m sure that Omni-Channel Marketing is a term that you hear a lot these days.

But what does Omni-Channel Marketing really mean?! How would it help your business adapt to the ever-changing buyer’s journey?! And how can you implement it?!

In this blog, I will tell you all that you need to know about Omni-Channel Marketing.

What is Omni-Channel Marketing?!

Omni-channel marketing is the integration and cooperation of the various channels businesses use to interact with consumers, with the goal of creating a consistent brand experience.

It is a lead nurturing and user engagement approach in which a business gives access to their products, offers, relevant information, and support services to customers or prospects on all channels, platforms, and devices.

Applying an omni-channel approach to your marketing strategy is essential to make the customer experience smooth, seamless, and integrated, by offering a few key elements:

Consistent, identifiable brand tone and vision.
Personalized messaging based on specific interests.
Content that is informed by past interactions and the current stage of the buyer’s journey.

Why Omni-Channel Marketing?!

The goal of an omni-channel marketing strategy is to create a convenient, seamless user experience for customers that offers many opportunities for fulfillment.

Adopting an omni-channel approach in your marketing strategy has plenty of benefits, including:

Better and Wider Reach:

With an omni-channel marketing strategy in place, you’ll be reaching your customers no matter where they are or what devices they are using.

Increasing Profits:

Customers who are ready to buy will find it much easier to make a purchase if they can find your products on multiple platforms and channels.

Achieving Customer Satisfaction:

Your customers will be happier in the long term if you constantly provide them with relevant information and offer them several methods to reach your customer service and sales teams.

The Difference Between Multiple Channels Marketing and Omni-Channel Marketing

Many companies use multiple channels for their marketing campaigns; they may have a website, a blog, and social media accounts.

However, these channels are typically used separately and deprive consumers of a consistent, seamless user experience across each device, channel, and platform.

On the other hand, companies that apply an omni-channel approach try to create a unified user experience because they understand that today’s consumers use a wide variety of channels to interact with businesses, and they often do so simultaneously.

If these channels don’t work together, it’s not an omni-channel approach.

How to Implement an Omni-Channel Marketing Strategy?!

Creating an omni-channel experience is a slow process. You don’t need to be everywhere all at once; you’ll get there in time.

Here are some steps that you can follow to implement an omni-channel marketing strategy into your business:

Collect and Analyze Accurate and Timely Consumers Data.
Define your audience and create Buyer Personas.
Create Customer Journey Maps for each audience segment to evaluate the steps taken between the customer discovering your brand and purchasing from your brand.
Be consistent across all touchpoints to make your brand recognizable.
Analyze how different platforms perform and understand how your audience uses them.
Seek to solve for the customer every step of the way.
Develop a brand identity with clear guidelines for messaging and creatives to make your message similar across all channels.
Create an app if needed, depending on your industry and products.
Implement Integrated Digital Marketing Solutions to boost your marketing performance.
Take into account the nature of your marketing campaign, and give customers a device and platform appropriate call-to-action (CTA).
Continuously test the efficacy of your omni-channel strategy to determine ways to optimize campaign budget, messaging, creative assets, and so forth.

Omni-Channel Trends

Integration of In-Store and Online:
Combining customer location data with inventory to help customers find what they were looking for online to pick it up in-store.

Focus on the Brand, Not the Channel:
Ensuring the continuity of information and resources across digital and store touchpoints, by providing a consistent identity across channels with messages that resonate with the customer, regardless of platform.

More Devices for One Purchase:
Customers are frequently beginning their journey on one device and making a purchase on another. Failing to account for this shift in trends could drastically impact your bottom line and media spend optimization efforts.

Multiple Channels Mean Better Customers:
Customers who visit your site across multiple devices tend to be better customers and spend an average of three to four times more than customers who only interact with a single channel.

Download the Integrated Digital Marketing Solutions service guide to learn how I can help you implement the omni-channel approach into your business marketing strategy.

Download Service Guide

[email protected]

+962-79-582-3563

Get in Touch

About MAR

Solutions

Resources

Blog

Certificates

Privacy

Tags Business Growth, Digital Marketing, Digital Marketing Tips, Marketing Blog, Marketing Strategy, Marketing Tips, Marketing Trends, Omni-Channel Marketing